In this beginners guide, you will explore what keyword research is, why it works, and the best ways to implement it into your digital marketing and content strategies. In fact, 68% of online experiences begin with a search engine, and the only way for a search engine to crawl a website is with keywords and optimization. Keyword research is one of the most important aspects of SEO strategy. Keyword research is the process of discovering & validating popular words and phrases that people are using in search engines. Using the best type of keyword search and search terms is vital to success.
Studies suggest that long-tail keywords have a higher clickthrough rate of up to 5% than generic Google searches.
It’s the method of finding and implementing the best keywords for your niche and your content. Keyword phrase research is exactly what it sounds like.
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